Описание
This practical handbook systematically guides business and management students through each stage of their dissertation, from selecting a viable research topic to presenting the final findings. Authored by Brian White, it provides tested techniques for developing an appropriate methodology, conducting both qualitative and quantitative research, and effectively managing the student-supervisor relationship. The book walks readers through critical phases including writing a research proposal, evaluating results, and navigating the final assessment, including vivas and presentations. An essential companion for both undergraduates and postgraduates, this guide transforms a daunting assignment into a manageable and successful academic experience.
